Beth Warren of Creative Realities - or CRI for short - came recommended as a speaker for the DSF's recent Coffee and Controversy event in New York.
We'd never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in retail - from her longtime lens as the Senior VP of Experience Planning at CRI.
She comes out of the agency world, so she approaches signage in retail from a different perspective and set of learned experiences and observations. We go fairly deep in our chat into what experience actually means - and what genuinely works in retail, versus some of the trickery and gadgets that get touted as delivering "engagement."
We also get a little into what CRI does, and the many twists and turns of its recent history. The company has evolved, and now positions itself very much as a solutions provider that can take retailers from the need and idea through to lighting up the visuals and measuring the impact.
Subscribe to this podcast: iTunes * Google Play * RSS
David Labuskes, AVIXA
Jackie Walker, Publicis Sapient, On QSRs
Tony Anscombe, ESET
Gensler - AT&T Discovery District
Chris Riegel, Scala
Doug Lusted, AdStash
Chris Riebschlager, Dimensional Innovations
Amanda Benzecry, Take Down The Ads
Alberto Scirocco, Leftchannel
Sean Wargo and Peter Hansen, AVIXA
David Weinfeld, Screenverse
John Steinhauer, Barco
Paul Miller, Questex
Jay Leedy, Sony
Christophe Billaud, Telelogos
Transforming QSR Drive-Thru Roundtable
Neil Longuet-Higgins, The LED Studio
Remco Veenbrink, VideowindoW
ACE Roundtable: Personalization In DOOH And Digital Signage
Larry Zoll, Sensory Interactive
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
Lex Fridman Podcast
The Unbelivable Truth - Series 1 - 26 including specials and pilot