CMC 2016 - Research 9 - Here Come The Boys

Are the needs of young boys being neglected in the hunt for the ‘empowered female’?

Social discourse surrounding the roles and status of girls has had a lot of momentum in the last few years. While the shift in the media landscape surrounding young girls has been inspiring and refreshing, are the needs of young boys being neglected in the hunt for the ‘empowered female’? Platypus have taken a 360 degree approach to provide the most impactful, accurate picture to share with you.