Microchip Is... Automotive and Transportation

Interview with Chelsey Collimore of Microchip’s Automotive and Transportation Business Unit.

EVs are becoming more autonomous through ADAS, using standards such as AUTOSAR and ISO 26262 and adopting a growing number of power regulation, communication and sensor solutions including CANbus, Ethernet and touch sensors. Microchip sees Automotive as one of our key market areas for the future and in our latest podcast, Chelsey Collimore, Marketing Specialist at Microchip, outlines what Microchip offers to automotive OEMs and identifies the key trends that will shape the industry.  Find out more about Microchip’s Automotive and Transportation products here www.microchip.com/automotive-transportation

 

Time Stamps

[04:02] – What Microchip sees as the emerging trends in automotive

[06:28] - Chelsey outlines the trends in automated driving

[10:49] - Cars are becoming ‘data centers on wheels’

[13:07) – The importance of security in the automotive sector 

[18:28] – The importance of Automotive to Microchip

[19:15] – Takeaway – Microchip in Automotive

 

Follow Chelsey

Chelsey Collimore on LinkedIn: linkedin.com/in/chels-collimore-a72773276

 

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.

 

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Beyond the Microchip

So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors. 

But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?

Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience. 

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