E009 - Measurement [Affiliate marketing]

Today, we discuss high-level principles for your affiliate measurement (analytics) strategy. We’ll cover the 2 big questions your dashboards should be answering, we dig into 9 metrics you might not be watching, and we hit on the importance of connecting marketing stage and performance stage data.

 

Timestamps:

(00:00) True North

(01:34) Driving questions

(01:53) Delivering for your partners

(04:26) Partners delivering for you

(06:35) Combining data sources

(09:34) Effective dashboards

(16:49) 9 key metrics to watch

(22:26) Wrap up

 

Where to find Carlos:

• LinkedIn
• Twitter/X

 

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.