Ori Keren, CEO and Co-Founder of LinearB: Over $70 Million Raised to Build the Future of Software Delivery Management

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ori Keren, CEO & Co-Founder of LinearB, a software delivery management solution that's raised over $70 Million in funding.

Here are the most interesting points from our conversation:

• Dual Mandate for Engineering Leaders: LinearB focuses on helping engineering leaders master both operational efficiency and business alignment, a dual mandate critical for modern engineering teams.
• From Concept to Growth: Ori shared the journey from founding LinearB in 2019 to achieving significant growth, including a 6x revenue increase in 2021 and a 3x increase in 2022.
• Product Transformation and PLG Motion: In 2020, LinearB transformed its product and go-to-market strategy by adopting a product-led growth (PLG) approach, offering value to both engineering leaders and developers.
• Investment in Content Marketing: LinearB's podcast, Dev Interrupted, played a crucial role in educating the market and sharing their philosophy on software delivery management, contributing to their early success.
• Customer-Centric Metrics: Ori emphasized the importance of improving internal engineering metrics, such as reducing cycle time from nine days to less than two, showcasing the value LinearB brings to its users.
• Vision for the Future: Ori envisions LinearB becoming the orchestrator of the entire software delivery process, integrating with CI, CD, and feature flag vendors to streamline the journey from code to production.

//

 

Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.

www.GlobalTalent.co