Do those ”Winning Here” posters and bar charts actually work?

Election campaigns often put significant effort into persuading voters that their candidate(s) could win. But does such campaigning really change people's expectations of who might win? And even if it people's views do change, does being seen as a more likely winner really help you win the election?

Or in other words, are all those "winning here" posters and bar charts worth it?

The latest episode of Never Mind The Bar Charts welcomes back to the show Justin Fisher to discuss just that, courtesy of new research from himself and two colleagues.

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Show notes

• "Innocent Bystanders or the Forgotten Actors? The Role of Parties and Candidates in Building Electoral Campaign Momentum" by Justin Fisher, Ed Fieldhouse and David Cutts.
• A Logic of Expressive Choice by Alexander A. Schuessler (affiliate link).
• 101 Ways To Win An Election.
• The accuracy of MRPs.
• Justin Fisher on Twitter/X.
• Theme tune by Hugo Lee.
• Photo of "Winning Here" poster courtesy of the Lib Dems (CC BY-ND 2.0).
• New to listening to podcasts? Here are some tips on how to listen to podcasts.
• Check out some of this show's most popular previous episodes.

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