When it comes to effective communication, it's important to use a good mix of content and media to maximise viewability, rather than reliance on a single social channel. Any communication you have needs to sit well and reflect your business proposition in order to successfully spread the message. But a balance needs to be struck between saying the right things and getting them to your audience in the right way.
S5E1 - Should I be using e-commerce as part of my business?
S4E5 - A Sustainable Process
S4E4 - Making Time to Manage
S4E3 - Monitoring your Marketing
S4E2 - Implementation in marketing: a process not an event
S4E1 - Implementing a plan with PIMMS
S3E8 - Taking the time to plan
S3E7 - Taking advantage of analytics
S3E6 - The new age of email marketing
S3E5 - Social media as a marketing platform
S3E4 - Communicating via content
S3E3 - Choosing the right host for your website
S3E2 - Own your website as a marketing tool
S3E1 - Technology & expertise in the real world of business
S2E25 - "You have two ears & one mouth, use them in that proportion"
S2E24 - Stronger marketing during change
S2E23 - The right tools for the right job
S2E22 - The value of real human interaction
S2E21 - Why is true creativity so rare?
S2E20 - The Working From Home Conundrum
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