Episode 10 - Exploring the Role of Insight Activation in Market Research (with Greg Morris of F1)

In this episode, we’re joined by Greg Morris, Senior Brand Research Manager at F1. Over the course of ten minutes, we evaluate the role of insight activation in market research – what it is, why it’s important and the impact that it can have. Greg shares his advice for engaging stakeholders throughout a research project, overcoming time constraints and turning insight into action.