Ep-30 - NBR People In Business - Damon Stapleton

Damon Stapleton chief creative officer and founder of The Monkeys Aotearoa joins Paul Brennan. Monkeys Aotearoa is the New Zealand branch of the Australian multimedia marketing agency owned by Accenture Interactive. Damon was the regional chief creative officer of DDB (Doyle Dane Bernbach) NZ and AU for seven years, an advertising and marketing communications network where he won 17 Agency of the Year titles, including DDB New Zealand being named creative agency of the year in Australia. He has worked on global brands such as BMW, Toyota, Nissan, Heineken, Visa, Cadbury, McDonalds, and the FIFA World Cup campaign for Adidas in South Africa. Product experience can be success for advertising and marketing. He thinks too much branding and adverting has become esoteric and only understood by a few rather than a wider audience. Access New Zealand’s top business journalism via our Smartphone Only Subscription - NZ$18.95/ month - https://www.nbr.co.nz/subscriptions