Why is your business competing on price?

Apple Music decides to compete on price with Spotify by offering a $99 annual fee. Price is one of the most obvious points to compete on but is it the best strategy? Does your business compete on price or does it compete on the value and experience it delivers?

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Link used in today's vlog:

https://techcrunch.com/2017/06/19/apple-music-quietly-added-a-99-annual-subscription-plan/

"music by Dyalla Swain https://soundcloud.com/dyallas"