Why You Should Play Holiday Music In Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Have you started playing holiday music in your story yet? You know it is the season. Now, look, I know a lot of people who say they hate retail because they have to hear the same carols over and over again. And you know what, whether it's the holiday music or your holiday decorations, mind your attitude. Because when you go to work and you say, "I hate holiday music," and you open those doors, you know what kind of negative energy goes into your crew and your store? An awful lot. The energy you bring to your crew during the holidays can turn them one way or the other. Make sure you exercise that choice muscle and choose to embrace it. People who feel positive at the holidays and who can put that attitude across, make shoppers relax and they buy more.

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