S5E2 - e-Business - It‘s more than just e-Commerce

With the odd exception, every business has some sort of online presence. Whilst this may not involve a full e-commerce offering, the web is critical to all businesses these days.  As a critical element in communicating with your target audience your use of technology needs to be a fully integrated part of your business rather than simply a technical issue.

In this episode, we talk about the difference between e-Commerce & e-Business, and the importance of a joint up approach to technology throughout the sales & marketing process.