“In any case, everyone should worship the Supreme Personality of Godhead, for He will fulfill everyone's desire. The advantage of worshiping the Supreme Person is that even if one has desires for material enjoyment, if he worships Krishna he will gradually become a pure devotee and have no more material hankering.” (Shrila Prabhupada, Shrimad Bhagavatam, 3.21.15 Purport)