Journey of an entrepreneur in the influencer marketing and social media industry with Rachel Matos

Find more The Agency Toolkit on CustomerTrust.io

In this episode I sit down with Rachel Matos, founder of Blue Lotus Collective. Rachel is an experienced Social Media Strategist and Entrepreneur offering clients customized strategy, content creation and social media management. Her experience spans over a decade in the influencer marketing space as an Account Executive, Project Manager and Social Media Director. Clients include Neutrogena, L'Oreal Paris, Hampton by Hilton, Target, Kohl's, Nestle, Barilla, to name a few. Rachel also consulted at Creative Artists Agency as an Influencer Relations Specialist. With a background in fine arts as a museum program curator, Rachel is a strategic thinker who thinks outside of the box offering her clients the insight and foresight needed to create a successful digital marketing campaign that resonates with audiences. Decade long journey into entrepreneurship in the ever-evolving influencer marketing and social media industry.

Rachel started in influencer marketing in 2011, and has since witnessed and known bloggers who have become household names. She's seen beauty brands go digital, and change the face of beauty as we once knew it. The narratives online have changed, and she's had a front row seat. 

Hosted by: Julia McLaughlin