W.A.T.A! An Energizing Approach to Communication Projects

W.A.T.A! An Energizing Approach to Communication Projects

EPISODE 83 | Guest: Roxy Tomacder, senior internal communications specialist

W.A.T.A! is an easy-to-remember mindset and roadmap that will help you approach all of your communication projects with more energy and more confidence. Who is the message for? Does it Align with your overall goals? Are you building Trust with your audience? And are you bringing Artistry to the project?

Roxy Tomacder, writer, speaker and senior internal communications specialist walks us through the tactics and applications of W.A.T.A! for higher employee engagement.

- Understand how to go beyond demographics to better know your audience

- Explore how to better align the goals of both sender and receiver

- Learn how to build trust with your audience

- Discover the importance of artistry in omnichannel communications

- Hear real-world applications for W.A.T.A!

See the full transcript HERE

Get more tips in our Masterclass Guide 2: Digital Signage Communications Planning Guide