Stefan Cox, Director of Instruction at the Calgary Golf and Country Club, joins the podcast and talks about how his role has evolved through 5 years at the club, and how he knew coaching and instruction was his passion. Stefan talks about how having a team, with each person having a specific area of expertise is vital for success for the club and promoting your brand. Being clear and concise is Stefan’s key for marketing campaigns, tune in to hear his career and his opinion on the do’s and don’ts in the golf marketing world.