AI for Product Innovation: Promise and Pitfalls

"You do not just want to copy and paste what you're taking out of AI and use it as the final product” - Dan Corbin

 

In this Product Chat, host Rebecca Kalogeris sits down with Pragmatic Institute Instructor Dan Corbin for an in-depth look at how AI can transform product management and design.

 

Dan explains how AI tools like QoQo, Kraftful and ChatGPT can help accelerate early-stage product processes like building provisional personas and ideating features. However, he cautions that human oversight is critical to validate AI outputs for inaccuracies.

 

Key insights:

• AI can synthesize data and automate repetitive tasks, but isn't a replacement for user research or specialists.
• Use AI to collaborate with cross-functional partners, not circumvent them.
• Balance the opportunities of AI with thoughtful human validation to boost innovation while ensuring quality.

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