How to Connect with Three Generations in the Workforce

How to Connect with Three Generations in the Workforce

EPISODE 4 | Guest: Debbie DeWitt, marketing communications manager for Visix

The days of impersonal employment are over. Sure, in our grandparents’ day, it was enough to have a job that paid well enough to raise a family, and after 50 years you got a gold watch. But the 21st century is a very different time, and people’s expectations and motivations have changed drastically. 

A lot of this shift in focus was started by the Baby Boomers, who wanted a new approach to the work environment, and then continued by their children, Generation X. The newest generation in the workforce – millennials – are the product of these changes in perspective, and what they want is very different than previous generations. 

This podcast continues our conversation about audience motivations in our previous episode. We take a look at each of the generations in the workforce, with special emphasis on millennials who have drastically changed the workplace culture. To be effective communicators, we need to understand these differences in order to appeal to each generation in the workplace. 

 

- Understand the differences in the generations currently in the workplace.

- Get tips to engage Boomers and Gen X with different content types and designs.

- Learn what’s important to millennials and why you should care.

- Explore the new workforce, their priorities, and what to show on signs to engage them. 

 

GET THE FULL TRANSCRIPT HERE 

Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning