IAM2508 - President Guides Company to Create Memorable Experiences for Consumers

John Piester is the President of Red Peg Marketing, a leading experiential marketing agency known for creating dynamic, consumer-driven brand experiences. 

 

With over 20 years of experience in operations and management across industries like sports, entertainment, and brand marketing, John has worked with some of the world’s most iconic companies, including Nike, ESPN, Coca-Cola, and Harley-Davidson. 

 

Before joining Red Peg, he held senior leadership roles at Momentum Worldwide and Ignition Incorporated, and played a key role in the 2002 Salt Lake City Winter Olympics as an operations manager.

 

John highlights the importance of staying connected to employees, listening before leading, and building a culture that reflects both the agency’s values and its clients’ identities.

 

He emphasizes that success in a fast-moving industry depends on staying ahead of trends, like RedPeg’s early move into gaming and eSports, and constantly evolving the company's unique approach.

 

With the company’s recent expansion into Dubai, John continues to prioritize sustainable growth while staying true to the core values and culture that have shaped Red Peg’s identity.

 

Website: RedPeg 

LinkedIn: John Piester

 

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