Pt 3 - Three critical ingredients for an effective school fundraising plan (Communication)

2022-09-15

Communication is a key aspect of fundraising. Unfortunately, the nature of schools means they say A LOT but often aren’t really communicating… If donors complain they only hear from you when you’re asking for money, or your donors are giving once or twice and then disappearing…it’s not their problem. It’s yours. They haven’t left YOU. You’ve left THEM. In the dark, that is. In this episode, I’ll provide examples of solid communication plans and suggest tools that will help you communicate well in your fundraising ef...

Communication is a key aspect of fundraising. Unfortunately, the nature of schools means they say A LOT but often aren’t really communicating…

If donors complain they only hear from you when you’re asking for money, or your donors are giving once or twice and then disappearing…it’s not their problem. It’s yours. They haven’t left YOU. You’ve left THEM. In the dark, that is.

In this episode, I’ll provide examples of solid communication plans and suggest tools that will help you communicate well in your fundraising efforts. Without strategic communication, the other major components of your development plan - clarity and community - will suffer. And your results will be significantly diminished.

In the words of author Penelope Burk, “Communication is the ask.” If this is the case, how you communicate and what you communicate can make or break your fundraising. Don’t let poor communication hurt your efforts.

This is the last of the three-episode series on the Critical Components of a K12 Development Plan.

Resources:

Free guide on communicating more effectively to cut through the noise and raise more money: www.kimtjennings.com/greatcommunication

Learn more and sign up for Kim’s digital course, Onboarding New Parents with Purpose: A Proven Plan for Increasing Generosity at www.kimtjennings.com/cultureofgenerosity

Follow Kim on Instagram and FB @yourk12fundraisingcoach

and on LinkedIn at kimtjennings

Kim Jennings is a Certified Fund Raising Executive and a member of the consultant team at Total Advancement Solutions by Generis.

For more information on Kim’s services as a coach and consultant to leaders and K12 Christian schools visit www.generis.com/Kim-Jennings and www.kimtjennings.com

Sources mentioned in this episode:

Penelope Burk - Donor-Centered Fundraising

On Copywriting:

https://www.youtube.com/c/kopywriting - Neville Medhoura

A Self-Help Guide for Copywriters - Dan Nelken

Interesting writers on LinkedIn to follow:

Rachel Botsman

Jan Abernathy

Jack Hall

david phu

Evan Cox (evancox1)

Dave Harland (note: I can’t vouch for his language…)