Drake, the Raptors, and the EU election: What’s the brand connection?

There's never a shortage of great marketing and brand-related stories. But we really hit the jackpot the last little while. So I went on the air with Mark Brennae of CFAX to talk about it.

First, what's up with Drake? Is he the new Toronto Raptors mascot, or a genius marketer? If you haven't been paying attention, the rapper is front and centre at Raptors games, and his visibility has gone through the roof during the playoffs. How much exposure is too much? Which brand benefits, and which brand pays? It's all in the first half of my show with Mark. 

Second, the EU election happened yesterday, and the results were certainly not what populists were expecting. But had anyone really paid attention to the complex worldviews of euro-constituents, the rise of the Greens may have made perfect sense. Worldview thinking is something we marketers do as a matter of course. I talk about it during the second half of my show with Mark. 

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