Thanksgiving Reflections From Inside BFCM Week

In this special Thanksgiving episode, I wanted to slow things down and simply say thank you. This is the busiest and most stressful week of the year for anyone in e-commerce and it has been that way for me for almost sixteen straight Black Fridays. It is long nights, constant changes, nonstop pressure, and a level of expectation that only founders, operators, and agency teams truly understand.

But Thanksgiving has always been the one moment inside all that chaos where I take a breath and reflect. It is a day grounded in gratitude, presence, and shared meals with the people who matter most.

In this episode I share what I am most thankful for this year. My incredible Bread Loaf team who shows up every single day. Our brand partners and clients who trust us during the most important revenue window of their entire year. And my family, especially my wife, whose support makes this crazy season possible.

I talk about the reality of working in e-commerce during BFCM, the history of why Black Friday mattered so much for retail, and how every offer, every campaign, every flow, and every late night is done to help brands hit their goals and finish the year strong.

This episode is a reminder to pause and acknowledge the people, the opportunities, and the moments that make all of this worth it. I hope it inspires you to take a few minutes today to reflect on what you are thankful for as well.

Wishing you and your loved ones a warm and meaningful Thanksgiving.