Amazon Search Just Changed Forever... Amazon AI Rules for 2025 | Vanessa Hung

In this episode of Lunch with Norm, Vanessa Hung breaks down how Amazon’s AI-powered Rufus and Cosmo are changing the game for sellers. She explains how AI is reshaping Amazon search rankings, product listings, and PPC advertising—and why traditional keyword strategies are becoming obsolete.

Vanessa dives deep into how AI personalizes search results, how to optimize listings for Amazon’s new algorithm, and the biggest mistakes sellers must avoid to stay competitive. If you’re an Amazon seller, this episode is packed with must-know insights about the future of eCommerce, audience targeting, and AI-driven marketing strategies. 

Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/

 

Thank you to our sponsors! ________________________________________________________

This episode is brought to you by TrueOps:

Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.

🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨

It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm

________________________________________________________

This episode is brought to you by TraceFuse:

Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance.

🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨

Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/

Timestamps

00:00 Introduction

01:13 Guest Introduction: Vanessa

02:52 AI's Role in Amazon's Evolving Landscape

03:34 Understanding Rufus

06:35 The Shift in PPC and Audience Targeting

08:20 Personalized Shopping Experiences with AI

13:16 Optimizing Listings for AI and Rufus

24:45 Future Implications and Strategies for Sellers

30:24 Optimizing Your Amazon Listing

34:30 Introduction to Cosmo Technology

39:52 The Future of AI in Business

46:00 Creating Content with AI Tools

50:53 Conclusion and Final Thoughts