Creating a Period Brand That People Actually Want to Talk About w/ CEO and Co-Founder of Rael, Yangee Paik

2025-04-28

Let’s be honest—periods have been a whispered topic for way too long. But what happens when someone decides to stop whispering and build a bold, wellness-first brand around it? 🩸 In this episode, Priscilla and Lauren sit down with Yanghee Paik, CEO and Co-Founder of Rael—the holistic cycle care brand that’s flipping the script on how we talk about period products, hormonal wellness, and feminine care. Yanghee shares how a single dinner conversation led to building Rael, what she did differently to stand out in a crowded ca...

Let’s be honest—periods have been a whispered topic for way too long. But what happens when someone decides to stop whispering and build a bold, wellness-first brand around it? 🩸

In this episode, Priscilla and Lauren sit down with Yanghee Paik, CEO and Co-Founder of Rael—the holistic cycle care brand that’s flipping the script on how we talk about period products, hormonal wellness, and feminine care. Yanghee shares how a single dinner conversation led to building Rael, what she did differently to stand out in a crowded category, and why starting with Amazon (instead of DTC) was actually their power move.

She gets real about what it takes to scale, lead with intention, and build a brand that goes beyond the product and becomes a movement—all while taking on a topic no one else wanted to touch.

If you’re building a mission-driven brand or looking to stand out in a saturated space, this one’s a masterclass. Let’s get into it.

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📱Connect With Yanghee

Instagram: https://www.instagram.com/get_rael/
Website: https://www.getrael.com/

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