Why Trust is the New Currency + How to Build it With Your Audience

2025-06-17

Last week, I made £10,000 in my business and only 10% of it came from funnels. The other 90% was from women who’ve worked with me before. They came back because they felt held, seen and remembered - they trusted me to deliver and right now, trust is the new currency. In this episode of HONEST, I’m sharing why and how to build a business that prioritises trust. I talk about: What’s changing in the online space The difference between urgency and resonance How to lead in a way that creates real return...

Last week, I made £10,000 in my business and only 10% of it came from funnels. The other 90% was from women who’ve worked with me before.

They came back because they felt held, seen and remembered - they trusted me to deliver and right now, trust is the new currency.

In this episode of HONEST, I’m sharing why and how to build a business that prioritises trust.

I talk about:

What’s changing in the online space
The difference between urgency and resonance
How to lead in a way that creates real return clients
What trust looks like in offers, your content and everyday presence
Why being deeply human is your most powerful strategy

This is a call back to the kind of business you want to build: one rooted in truth, ease and long-term relationships - not trends, because you know they never last forever!

Links & Mentions: