Stefan Ytterborn, Founder & CEO at CAKE – ridecake.com

Today I speak with Stefan, CEO of Cake, a six-year-old Swedish electric bike
manufacturer. He shares his journey as an entrepreneur, promoter and strategist within contemporary and industrial design and communication.

During this in-depth conversation we cover various topics including his biggest successes, patience, mindset, role models, Sustainable Development
Goals (SDGs) and the Anti-Poaching initiative, to name a few!

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