Ep. 2 Optimizing Your Customer Connection Points: Insights From The Resilience Lab

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In this episode, we delve into the critical importance of auditing and optimizing customer journey pathways. As business owners, particularly in service-based industries, it's essential to ensure that potential clients can easily find, contact, and book services with you. During week two of the Resilience Lab, participants are encouraged to review their profiles and online presence to eliminate any friction that could deter prospective customers. The discussion highlights common pitfalls such as broken links and unclear service offerings, and provides actionable advice on using client intake forms and pinned posts to improve customer engagement. The episode serves as a reminder to continuously refine these pathways to facilitate smooth customer interactions and conversions, ensuring long-term business success.

 

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