October 15, 2025 – Performance Advertising Borja Cuan and Love Yourself First Catherine B. Roy

Borja Cuan – Co-Founder of Four15 Digital

We are being hired as experts, and we are expected to give our very
honest and direct feedback to clients, which means we’re not saying
what they want to hear, but instead saying what we believe is best for
their business.

Borja Cuan is co-founder of Four15 Digital, a growth marketing and performance advertising agency operating across the U.S. and Mexico. With over two decades of experience in digital marketing, Borja has helped lead Four15 Digital’s strategic expansion and differentiated positioning in a crowded marketplace. Under Borja’s leadership, Four15 emphasizes a consultative, client-first approach: before signing contracts, the agency provides deep audits and tailored strategies to build trust and showcase expertise. He believes that customer experience and strong relationships are among the most critical factors for long-term success. He also champions integrating automation and AI into digital workflows – not to replace human oversight, but to enhance efficiency, creativity, and campaign performance. In terms of organizational culture, Borja supports a hybrid work model (three days in-office, two remote) to balance collaboration, learning, and flexibility. He is also vocal about investing in team development, nurturing retention, and building a business that endures beyond short-term metrics.





Catherine B. Roy – Coaches’ Coach

LinkedIn is not a CV. LinkedIn is not a social network and it’s not a web
shop. It’s all in one – the most powerful thing about LinkedIn is that it
has the most powerful search engine in the world.

Catherine B. Roy is a Bestselling Author, Personal Growth and Business Coach, Human Potential Thought Leader and award winning artist and scientist whose stimulating, upbeat and inspirational writings have helped countless people in the world. It has helped them solve personal problems, infuse their lives with hope, energy and success, and remarkably improve people’s relationships at work and at home. 1st Edition of Catherine’s “Live from Your Heart and Mind” book reached best selling status on Amazon Kindle in just 3 days. And her viral post “Love Yourself First” reached over 1.2M people in just 7 hours. As the author of published articles on The Huffington Post, Thrive Global, McGill Media, The Simple Reminders, The Wellness Universe, The Spirituality Post and several published books Catherine’s approach to life, growth and all living things is one infused with positive faith, knowledge and conviction. And imbued with the knowledge and experience that exclaims, “Positive change, true progress, growth and greatness lie within everyone’s grasp and capacity to achieve!” As the author and founder of the “Live from Your Heart and Mind” community, Catherine is the guiding force behind the “LHM” system for increasing a person’s emotional and intellectual capacity, and inspiring them to positive change and accomplishment. LHM’s greater mission is to inspire and help people inspire and help other people in this evergreen process. It is one that also prescribes the contagious sharing of satisfaction, happiness and ever growing goodness that unites us as honorable individuals and as a family of rational, mutually respectful human beings. Catherine’s been an award winning participant at international conferences where she has provided knowledge and insight on such subjects as leadership, regional and international cooperation, project management, conference speaking and project representing. Not long ago she enjoyed the distinction of receiving the 30 Under 30 Best Young Leaders award and Top 20 Global Thought Leaders in Future at Work award and is also an experienced linguistics researcher with published scientific works in the fields of pragmatism, communication, speaking and media manipulation, and psycho-linguistics.