Bud Light has seen massive declines in sales since their collaboration with Dylan Mulvaney. Consumers of Bud Light were outraged with the collaboration with Dylan Mulvaney...and Bud Light has spent months trying to repair their brand image. Bud Light latest attempt...was a commercial featuring Peyton Manning.
We reveal and react to the Bud Light commercial featuring Peyton Manning. We explain why this latest attempt from Bud Light won't work...by comparing it to recent marketing campaigns featuring other NFL stars. We highlight the one thing that Bud Light has failed to do during this boycott...and question whether Bud Light will ever be able to repair their image.