DMOU: Destination Marketing Organization University
Business:Management & Marketing
Longwoods International's "Halo Effect" study proved there was a direct correlation between tourism marketing and an increased interest to move to a destination. The South Shore Convention & Visitors Authority took that concept to its ultimate expression by partnering with other community development entities to launch a "Grass is Greener" campaign to attract Illinois residents to move to Indiana. CEO Spero Batistatos shares the evolution and execution in this episode of DMOU...plus a few other gems.
To see the "Grass is Greener" campaign, click HERE
152: Sonya Nash • Home Grown Customer Service Training
151: Adam Stoker • The New Tourism Town Square Known as TourismIQ
150: Anne Sayers • Landing and Maximizing a Season on Top Chef
149: Corey Fram • Changing the Message to Pass STR Legislation
148: Scott White • Building Pathways to Leadership for the Next Generation
147: Paul Beachnau • Turning Crisis Lemons into Sweet Lemonade
146: DMOU Turns 5 • The Best of the Bonus Round Question
145: Jock Hedblade • Transforming Downtown Into a Monopoly Board
144: Mark Ickes • Organizational Relevance and Impact of a Small Market DMO
143: Claude Molinari • Reclaiming Detroit's Narrative
142: Santiago Corrada • How Tampa Bay Provides an Alternative to Boycotts
141: Denny Edwards • Driving Destination Defining Development
140: Ed Tomasi • The Promise of Esports
139: Maura Gast • "If You Build a Place" Turns 15
138: Sarah Miller • Entering the NIL Arena
137: Mary Kay Wydra & Caroline Boland •Sister Cities Maximized
136: Sophia Hyder Hock • The Expansion of EDI to Embrace Social Inclusion
135: Scott McCrea • Engaging the Local Community
134: Leslie Miller • The PR Goldmine of Inviting ET to Lexington
133: Cheryl Kilday • Combining the Best of Both Worlds
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