Referrals, Relatability, and the Work That Speaks for Itself — with Dr. Rachel Huston

2025-05-05

When you’re building a business from the ground up, it’s easy to feel like you have to be everywhere, doing everything. In this episode, Dr. Rachel Huston shares what helped her early growth, how she built momentum, and why she moved away from chasing “shoulds” in her marketing. We talk about how she uses Instagram to teach and connect. She also shares the value of knowing your ideal client and how she involves her team in shaping the experience. Dr. Huston reflects on what’s made it easier to ...

When you’re building a business from the ground up, it’s easy to feel like you have to be everywhere, doing everything.

In this episode, Dr. Rachel Huston shares what helped her early growth, how she built momentum, and why she moved away from chasing “shoulds” in her marketing.

We talk about how she uses Instagram to teach and connect. She also shares the value of knowing your ideal client and how she involves her team in shaping the experience.

Dr. Huston reflects on what’s made it easier to grow without feeling like she’s selling — and how her definition of success has changed over time.

If you’re feeling distracted by all the different marketing options, Dr. Huston is proof that doing great work (and knowing who it’s for) can still go a long way.

The Body Lab Website: https://thebodylablnk.com/
The Body Lab Instagram: https://www.instagram.com/thebodylab_lincoln/

Brittany’s Website: https://downeystrategy.com/
Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/

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