Marrying Data & Storytelling in Growth Marketing | Patrick Moran (Robinhood, Netflix, Spotify)
Growth Talks: Growth Marketing Strategies & Insights

Marrying Data & Storytelling in Growth Marketing | Patrick Moran (Robinhood, Netflix, Spotify)

2024-08-06
In this episode of Growth Talks, host Krystina Rubino interviews Patrick Moran, Head of Growth Marketing at Robinhood. Patrick dives into the distinctions between brand marketing and brand advertising, highlighting the crucial integration of data and storytelling for establishing successful growth strategies. He shares practical insights on optimizing channel performance, identifying diminishing returns, and diversifying spend—and explores when and how you should use sophisticated measurement frameworks like media mix modeling (...
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