Chatbots, Amazon Marketing and SEO in 2021 w/ Leo Sgovio - Ep. 130 - Lunch With Norm

Convomat founder Leo Sgovio shares with us tips on Amazon marketing, driving traffic to your Amazon listing and the ins and outs of chatbot marketing for your business. Leo has been involved in the digital space for a very long time, and that’s really what gives him an advantage when it comes to understanding what the major search engines, including Amazon on the sponsored side of things, do. So he has been managing over $6 million, $7 million a year ad spend on both Google AdWords, Bing, Facebook. And so when it came to – when he started selling on Amazon.com he adopted sponsored ads almost from day one because he knew that it was one of the best ways to always drive traffic to his product and always have his product in front of people that were looking for it. So he didn’t use that as a second option when his sales were low, for instance.

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