The Business Of Building A Successful Martial Arts Academy (AoL 033)

newinceptions.com/session33 As we have found out, passion filled work comes in many forms. Just last week, we saw how David Picciuto helps others learn about woodworking online. He gets to utilize his past interests in art and design to aid in getting his new found passion of woodworking out into the world. For me, I've recently come to realize that I love teaching, connecting people and ideas, tech, and entrepreneurship. These are topics that I'm constantly learning more about when I can. They are what I naturally gravitate towards. Likewise, this session's guest, AJ Clingerman, always knew that she wanted to have her own studio. While originally it was a dance studio, she was open to the idea of starting the Indiana Brazilian Jiu Jitsu Academy with her husband when she realized how deep his love of the martial art was. In my opinion, they have a heck of a story and team going on. Able to capitalize on what they both do well. She does business, he focuses on training and training others. In this session, we'll get to know half of this partnership. Particularly we discuss with AJ what James told her about BJJ when they first started dating, where the idea of the academy came from, growing pains that she and James have held to deal with while growing the business, what experience she's obtained from working with people like Scott Manning and Dan Kennedy, and where the idea for her two books came from. If you're interested in starting a athletic training academy, or simply want to expand online what you're already doing, then I think you'll get a ton out of this talk.