From side hustle to successful exit: Kiri Masters on entrepreneurship and building a retail media agency

What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath Reddy sits down with Kiri Masters, founder of Bobsled Marketing, to unpack the full arc of her entrepreneurial journey—from launching her Amazon consulting agency while working at JPMorgan Chase to growing a 40-person team and executing a successful exit.

Kiri shares the real story: the early grind, the pivotal inflection points, her content-first growth strategy, and how she navigated the M&A process with strategic clarity.

Whether you’re an agency founder, a brand leader, or someone navigating the ever-evolving retail media landscape, this episode delivers actionable insights on content, leadership, timing, and staying ahead in a hyper-competitive market.