In this episode, I discuss how the seemingly harmless phrase "I help" can hinder your connection with potential clients and drown out their needs. By including overused self-centered statements, you risk making visitors feel disconnected and undervalued, resulting in decreased engagement and conversion rates. In today's episode I: Unpack the problem with the I help statement. Share What to replace your I help statement with on your website. Introduce StoryBrand Framework by Donald Miller.   You can grab ...
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