S4-Ep3: Maximizing Profit and Social Impact Concurrently - A Case Study

Guest: John Heiser MBA, JD, PhD

Business is a social institution. Can we maximize value for the firm and at the same time create value for society? How is shareholder value maximization aligned with or in conflict with social good. Mike gives examples of how he drives both profit and social impact. This includes: 1. Appreciative inquiry summit 2. Partnering with Autistic organization to hire adults with autism to fill routine jobs 3. Hiring interns to fill roles and providing education How have you created buy-in for novel processes? 1. Use tools like appreciative inquiry to create alignment, involvement, and commitment across the entire organization 2. Establish processes for inclusion of staff and clients and at the same time ensure leaders retain positive control and accountability for results