Agency Leadership: Engaging Your Community

Yousaf Yunes discusses the growth of his community and the importance of engagement in social media. He shares insights on content creation, particularly the effectiveness of YouTube Shorts compared to long-form videos. Yousaf emphasizes the need for diversity in content to attract a broader audience and highlights the shift in YouTube's algorithm towards view rates over subscriber counts. He concludes with thoughts on monetizing views and future strategies for content creation.

 

Chapters

00:00 State of the Union: Community Growth and Engagement

03:02 The Power of Engagement in Social Media

05:55 Content Creation: Shorts vs. Long Form

09:02 Diversity in Content and Audience

11:59 The Shift in YouTube's Algorithm

14:52 Monetizing Views and Future Strategies