The Secret Sauce Behind Successful Sales Training

2022-10-19

It all starts with a question: How can we make training more effective for sales teams? According to the Marketing Research Organization, ES Research, “between 85% and 90% of sales training has no lasting impact after 120 days. At the same time, companies are spending billions of dollars on sales training each year. That’s billions of dollars wasted on training that disappoints and only produces short-term boosts in sales”. There’s nothing Sales Leaders hate more than wasted time and wasted money. So how can we move the needle on Sales Enablemen...

It all starts with a question: How can we make training more effective for sales teams?

According to the Marketing Research Organization, ES Research, “between 85% and 90% of sales training has no lasting impact after 120 days. At the same time, companies are spending billions of dollars on sales training each year. That’s billions of dollars wasted on training that disappoints and only produces short-term boosts in sales”.

There’s nothing Sales Leaders hate more than wasted time and wasted money. So how can we move the needle on Sales Enablement?

It all starts with the mentality of “No fluff, no extra stuff!”

From there we must get creative to build energy, and be smart so that we aren’t creating disruption and frustration.

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Resources:

Read: The five things sales-growth winners do to invest in their people

Read this Report: The Difference Between Good and Bad Sales Training

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