Episode 50 - Celebrating our picks from the past year

We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve had with the world’s top legal Marketing and Business Development leaders over the past year. From the rise of ESG to closer client collaboration we’ve delved into the most pressing topics on the agenda for legal marketing and BD professionals today.

Step behind the scenes with the Passle team as we discuss some of the key moments of the CMO Series so far, including:

• The evolution of legal marketing featuring Norm Rubenstein Partner at Zeughauser Group and Catherine Zinn, Chief Client Officer at Baker Botts 
• ESG and the role of marketing with Tamara Costa National Director, Brand and Marketing Communications at BLG
• Business development focused client collaboration with Julia Bennett, Chief Marketing Officer at Brown Rudnick 
• Deep dives into successful legal marketing campaigns featuring Sophie Bowkett, Chief Marketing Officer at Bird & Bird
• How to build a career in legal marketing with Sadie Baron CMO at Reed Smith and European President of the Legal Marketing Association