The Impact Sessions Vol 2 No 2 - Re Branding a Mature, Successful Business – The Why & The How?

What a second episode of the recently re-launched 2025 Impact Sessions Podcast...... 

Meet Larner Caleb, Creative Marketing Director at Dynamic Business Services, a very successful Leeds based Digital Learning (Elearning) business. 

Established in 1999, October 2024 saw the 25th anniversary celebrations of a business that has gone from strength to strength over a quarter of a century and still sets new standards with every client project. But there was to be a significant was a twist in 2024. 

Larner, who was appointed to the team in late 2023 to drive their on-going marketing ambitions.

These ambitions included a FULL & COMPREHENSIVE re-brand - a re-brand to position the business for even more success into a bright future. A re-brand to reflect the changing DNA of the business and the changing requirements of their clients and prospective clients going forward. 

This was a MASSIVE project and a full team effort - but why would a mature, successful business with a strong client base even consider such a move - and are there lessons for others considering something similar? 

Listen or watch as we explore the reasons behind the ambition, the process of achieving a hugely successful and impactful re-brand, how three key words created the "heart" of the new brand and how the pressure of a 25th Anniversary Dinner for hundreds of guests focused the project with a non-negotiable launch date. 

It's a great episode, based on exploring a great Insights Article written by Larner, which you can also find here:

https://dynamicbusiness.co.uk/a-new-brand-to-celebrate-25-years-of-dynamic/  

This is another episode not to be missed……. 

Enjoy! 

Feedback, as always is most welcome. 

Guest Contact Details 

Larner Caleb 
Tel - +44 (0) 113 323 0760 
Email - larner.caleb@dynamicbusiness.co.uk  
Web – https://dynamicbusiness.co.uk/  
Li - linkedin.com/in/larnercaleb  

If you want to visit the back catalogue of previous Impact Sessions Podcasts, you can click here – http://www.impactus-group.com/index.php/podcasts/

 
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