E23: Beyond Email Marketing - Interview Peter Bell - VP EMEA Marketing at Marketo

Interview with Peter Bell, VP EMEA Marketing at Marketo. Elias Crum (Founder Marketing Guys) and Mark van Horik (Martech Specialist @ Marketing Guys) have a chat with Peter following Marketing Technology Day 2018. 

During the interview (Beyond Email Marketing) several topics are covered. Following items are discussed:

• How to get to Marketing Utopia using the Marketing Automation Maturity Model

   

• Differences between marketing automation platforms and email marketing tools.

   

• New developments in marketing automation: artificial intelligence

   

• Marketing automation throughout the customer journey

   

• Communicate relevant messages using marketing automation