Marketing Should Attract AND Repel—Stop Watering It Down | enVisioning Success [Ep. 83]

In this episode of Envisioning Success, Laura DiBenedetto and Julia Becker Collins discuss the importance of bold marketing strategies that attract the right audience while repelling those who are not a good fit. They emphasize the need for clarity in branding, the risks of being too polite, and the significance of setting boundaries in business. The conversation highlights that being boring is a greater risk than being bold, and that having standards in business is essential for success.

 

Takeaways

1. Stop being boring and attract the right audience.
2. Clarity in branding helps define who you want to work with.
3. Being bold in marketing can weed out the wrong clients.
4. Politeness in marketing can lead to forgettable content.
5. Setting boundaries is crucial for business success.

 

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Chapters

00:00 Introduction to Bold Marketing Strategies

02:39 Attracting the Right Audience

05:51 The Importance of Clarity in Branding

10:01 Being Bold vs. Being Polite

12:49 Setting Boundaries in Business

15:55 The Risks of Being Boring

18:56 Embracing Standards in Business