Throwback Thursday: An Agile Approach to Competitive Intelligence

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.

This week on Pragmatic Live, we present one of our favorite previous episodes of the show in which Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.

 

Do you enjoy our award winning content? Subscribe Today!