How to Build a Franchise-Worthy Hospitality Brand — The Story of Casiola

2023-09-05

Meet Dennis Goedheid, founder and CEO of Casiola — one of the hottest vacation rental management companies in the short-term rental space. Dennis is no stranger to entrepreneurship — he started and sold two companies in his native Belgium before moving to Silicon Valley to find inspiration for his next big thing. And while he couldn’t have known it at the time, that next big thing would be a vacation rental management company based in Orlando, Florida that is helping to write the book, in real time, on how to build such an exceptional hospita...

Meet Dennis Goedheid, founder and CEO of Casiola — one of the hottest vacation rental management companies in the short-term rental space.

Dennis is no stranger to entrepreneurship — he started and sold two companies in his native Belgium before moving to Silicon Valley to find inspiration for his next big thing.

And while he couldn’t have known it at the time, that next big thing would be a vacation rental management company based in Orlando, Florida that is helping to write the book, in real time, on how to build such an exceptional hospitality brand that short-term rental managers from around the world want to franchise.

In this episode, Dennis and I discuss:

Why Casiola builds their own software in-house
Why Casiola is quick to grow regionally, but slow to grow nationally
Why he’s bullish on franchising in the STR and vacation rental spaces
The entrepreneurial opportunities he sees for founders in the hospitality industry

Learn more about Casiola

Connect with Dennis on LinkedIn

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About the Show

Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.

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Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

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