#26 Stop these 4 PPC Mistakes Amazon FBA Sellers are making right NOW - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

In this episode, host Joie Roberts talks with Amazon PPC expert and AMZ Insiders coach Matt Atkins about common mistakes sellers make when advertising on Amazon using Pay-Per-Click (PPC).

They discuss key areas where sellers can improve their strategies and achieve better results on Amazon.

Outline:

1. Introduction
2. Interview with Matt Atkins, Amazon PPC expert
3. Mistakes Made by Seasoned Sellers
4. Overspending on branded terms
5. Focusing on ACoS instead of TACoS
6. Overinvesting in exploratory campaigns

III. ACoS vs. TACoS

1. Understanding the differences and their impact on overall business
2. Product Launch Mistakes
3. Insufficient keyword research
4. Overreliance on Amazon's automatic and broad campaigns
5. Prioritizing exploratory campaigns over targeted keywords
6. Advice on Negative Keywords
7. Lowering bids instead of negating non-converting keywords
8. Maintaining relevancy with minimum bids
9. Optimizing PPC Strategies
10. Importance of data analysis and targeting profitable keywords
11. Separating campaigns by match types
12. Limiting keywords in a campaign to 10-15

VII. Bid Adjustment Strategy

1. Utilizing automation tools for bid optimization
2. Emphasizing human oversight
3. Avoiding outdated data in bid adjustments

VIII. Joining a Community of Sellers

1. Benefits of sharing experiences and insights
2. Importance of honest discussions and knowledge sharing

By avoiding common mistakes and focusing on more effective strategies, sellers can improve their advertising performance and achieve better results on Amazon.

Follow Joie on Instagram: @JoieRoberts.official

Follow Matt on Instagram: @MattAtkins

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp