Staging Luxury: How We Sold this $2.55M Home to the First Person Who Saw It After Staging with Margaret Gehr

First impressions matter not only in human-to-human interactions but also in real estate. I believe many real estate agents leave thousands of dollars on the table because they fail to make a strong first impression on both potential buyers and buyer agents.

In this episode, Margaret Gehr of Chicagoland Home Staging and I talk about the power of strategic home staging in the real estate market today. We hear from Margaret Gehr, a seasoned stager with nearly 20 years of experience, as she shares her invaluable insights into the transformative impact of luxury market staging.

We highlight the success story of a property that sold immediately after staging, emphasizing the importance of making a solid first impression. We discuss the significance of case studies and testimonials in building trust, and we emphasize the collaborative approach between agents and stagers.

Listen to hear more.

"Our job isn't to decorate. It's to compliment."- Margaret Gehr

Three Things You'll Learn from This Episode

• The importance of first impressions in real estate
• The essence of building a rapport with homeowners to get them onboard
• Considerations when choosing a stager