Keep Going: Learn why this founder sold her company and then bought it again

In this episode of Keep Going, John Biggs interviews Shauntel Ludwig, CEO of Synergy Innovation, about her journey in the cannabis industry, the challenges of brand management, and the innovations in vaporizer technology.

We discuss the ups and downs of the cannabis market, the importance of differentiation, and the lessons learned from acquisitions. Shauntel shares valuable advice for those looking to enter the cannabis accessory space and highlights the significance of maintaining brand integrity and innovation.

Shauntel tells the story of how she and her team founded one of the biggest vaporizer brands in the world, sold it to a competitor, and then fought to buy it back and rebuild the brand. It’s a fascinating tale of resilience and growth.

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