ANDIE: Building a brand that feels like a friend

For many women, buying a swimsuit has always been an uncomfortable experience. Andie Founder and CEO Melanie Travis knew it was time to change the swimwear shopping experience forever. On this episode, Melanie shares how the Andie team has created a thriving brand and a team of Fit Experts that connect with their customers like a trusted friend. And how, as a result, Andie has increased repeat business, created a deeply engaged social community, and is growing more than 600% year over year.

“When a customer reaches out to customer support, that’s such an opportunity to create an evangelist, not just make a sale.” - Melanie Travis