LBB Presents: How Do We Put a Value on Creativity?
Uncommon Thinking

LBB Presents: How Do We Put a Value on Creativity?

2023-09-08

Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated.

This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in marketing departments and agencies. What’s really affecting marketers’ budgets? And what’s the impact of treating creative as a cost rather than an investment?

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